Keep it cool, gentlemen. DropTemp Cooling Cotton® is one of SAXX's proprietary technologies, engineered to keep you cool while incorporating their signature BallPark Pouch®. This campaign brought the cooling technology to the forefront, spotlighting both underwear and apparel for everyday wear. Working closely with the Art Director, I executed the campaign's visual identity across email layouts, web banners, and paid ads in both static and video formats.