Along with 5 other designers from the New Kid Collective, we worked on a branding refresh for Habit Factory — a new logo, refreshed typography, colour palette, other branding elements, social media graphics, and a website redesign.

We provided a number of visual directions based on a brand audit and continued forward with one of many thoroughly developed concepts that was refined as a team. Habit Factory’s re-brand keeps their friendly and outgoing personality, introducing a gamut of playful colours for a variety of applications, while establishing a professional tone to set Habit Factory up for success.