Working alongside the Creative Director, I supported all creative aspects of the business that spanned across e-commerce, packaging and label design, social media, email marketing, and in-café signage. Beyond design, my role extended into photography, planning and executing promotional and product shoots, then editing and curating the final selects for campaigns and brand use. As a growing coffee brand, there was always room to push concepts forward and explore new creative territory, something I embraced at every opportunity. This role was a natural intersection of my passion for design, photography, and specialty coffee, and one that pushed me to grow across all three practices and industries.